Saurashtra Cement Ltd. hosted Unnati 2024 on September 6, 2024, at Rangoli Park Hotel and Resort in Bhavnagar. This dynamic event brought together 40 loyal dealers for a day filled with motivation, training and innovation, all aimed at enhancing their sales performance and client relationships.
As a part of the ongoing Unnati Training Program, the event underscored Saurashtra Cement’s commitment to empowering dealers with the tools and knowledge they need to succeed in an increasingly competitive market, particularly with its flagship brands, Hathi and Sidhee.
The day began with a powerful keynote session by renowned motivational speaker Mr. Achal Narayan Rangaswamy. His talk centered on mindset, dedication and self-belief, setting the tone for a day of learning and self-improvement. Mr. Rangaswamy’s engaging delivery and thought-provoking insights energized the room, inspiring attendees to adopt a more focused and positive approach to their business. He emphasized the importance of cultivating the right mindset to overcome challenges and achieve long-term success.
Following this inspirational start, Mr. Shiv Vyas, Head of Technical Services, took the stage to lead a comprehensive technical training session. His presentation dove into practical strategies for improving dealers’ customer approach techniques and addressing client grievances. By providing real-world examples and fostering interactive discussions, he equipped the dealers with actionable tactics to elevate their performance. His session also focused on critical decision-making skills and the importance of leveraging product knowledge to build stronger, trust-based relationships with clients.
After a refreshing lunch, Mr. Rangaswamy returned for a final session that reinforced the importance of persistence, adaptability, and innovation in the market. He encouraged dealers to think outside the box and stay resilient in the face of challenges, as these qualities are key to sustained growth and success. This session fostered a spirit of community among the dealers, who felt motivated to return to their businesses with renewed vigor and new strategies.
The day concluded with a certificate ceremony, where each dealer was recognized for their participation and commitment to growth. These certificates symbolized Saurashtra Cement’s dedication to dealer development and their ongoing support for the dealer community. Unnati 2024 was not just an event but a celebration of loyalty and a stepping stone toward future success. With new ideas, enhanced skills, and a renewed sense of purpose, the dealers left equipped to face the evolving challenges of the market.
We, at Saurashtra Cement Ltd. look forward to continuing the journey of growth through more such empowering events under the Unnati Training Program, ensuring that its dealers are always a step ahead in the competitive landscape.