Snowcem Paints Training Empowers SCL Teams
At Saurashtra Cement Limited (SCL), the belief that learning never stops continues to shape every initiative. In July and August, the company organized two comprehensive Snowcem Paints training programs for employees of the Cement Division, crafted to inspire confidence, enhance product knowledge and open new avenues for market growth.
The first training session took place in Rajkot on 24th–25th July, covering the Saurashtra region, while the second was held in Ahmedabad on 7th–8th August for teams across the rest of Gujarat. Both programs were expertly mentored by Mr. Suresh Kumar Menon, whose deep industry insights and engaging approach guided participants through the finer aspects of the paints business.
The objective was clear, to empower our teams with a broader understanding of the Snowcem Paints portfolio and how it complements SCL’s existing range of construction solutions. Through these sessions, employees gained practical tools to:
1. Cross-sell Snowcem Paints alongside cement, putty, tile adhesive, and other products.
2. Empower dealers with a wider and more integrated offering.
3. Build stronger customer relationships by providing end-to-end construction solutions.
This initiative marks another step toward SCL’s vision of becoming a comprehensive construction solutions partner, one that not only builds solid structures but also brings colour, aesthetics, and longevity to every project.
Beyond product training, the workshops focused on transforming mindsets, encouraging participants to think beyond cement and embrace a holistic view of the building materials industry. The sessions emphasized confidence, creativity and the art of positioning SCL as a brand that builds strength while adding beauty to every home.
The energy and enthusiasm displayed by both batches were a testament to the team’s passion for growth and innovation. Each participant left inspired, ready to translate their learnings into stronger partnerships and better market engagement.
With these Snowcem Paints training programs, Saurashtra Cement Limited has taken yet another stride toward integrating knowledge, skill and innovation across its operations. By empowering employees and dealers alike, we are not just building durable foundations, we are painting brighter futures, one shade of success at a time.