Towards the end of 2020, states started lifting the lockdown in a bid to gradually bring life back to normal. With festivals around the corner, business sentiment started picking up. Rang De Dukan (RDD) 2020 was our initiative to motivate our dealers and keep the spirit of the festivals alive.

The contest encouraged dealers to decorate their shops with the RDD Kit Box that was provided to them. The box consisted of 16 point‑of‑sale (POS) products such as pen stand, paper weight, stationery kit, cap, t-shirt, etc. Dealers of Saurashtra Cement Limited (SCL) and Gujarat Sidhee Cement Limited (GSCL) enthusiastically participated in the contest and unleashed their creativity in decorating their shops within the given time period of two months.

Senior members of SCL and GSCL were the judges of the contest.

We offered a range of prizes to the winners – a television as the first prize, a fridge as the second and a microwave oven as the third. Moreover, we also offered 10 special prizes and more than 40 consolation prizes. The additional prizes included plastic chairs, wall clocks and teacup sets.

The contest was successful in boosting our dealers’ morale and encouraging them to continue doing their best, even during tough times.