Saurashtra Cement Limited builds unity with Gujarat Sidhee Cement Limited, and organizes its first ‘Business Conclave’ following the merger.
At Saurashtra Cement Limited, we take immense pride in our products and the value they bring to our customers. The trust and endorsement bestowed upon us by our esteemed channel partners further reinforce our commitment to excellence.
Following the successful merger of Saurashtra Cement Limited and Gujarat Sidhee Cement Limited, effective from March 30th, 2023, the new financial year 2023-24 commenced on a promising note. Given the longstanding association of our network with both companies, there was a natural curiosity about the future plans of the entity. To address any doubts and transparently communicate the future plans, the company organized a Business Conclave, featuring a Town Hall, distribution of Gold/Silver awards based on performance, and the felicitation of Rang De Dukaan winners.
The Business Conclave took place at two locations, Rajkot for the Saurashtra network on April 19th, 2023, and Ahmedabad for the Rest of Gujarat network on April 25th, 2023.
The event kicked off on a positive note with the traditional lamp-lighting ceremony, graced by our esteemed channel partners and Shri Randhir Singh, Chief Sales & Marketing Officer. The proceedings then commenced with interactive and enjoyable games and activities, designed to actively engage the dealers and infuse the venue with joy and enthusiasm.
The much-anticipated Town Hall session followed, with Shri Randhir Singh, Chief Sales & Marketing Officer, addressing the audience and fielding questions from Shri Dharmesh Trivedi, Sr. Vice President (Sales). The questions predominantly revolved around the merger, the company’s future prospects, and the benefits for the channel partners. He also provided insights on the significance of the merger as a major milestone for our organization, highlighting the promising advantages and opportunities that lie ahead.
This well-considered decision, contemplated over the past few years by the promoters, partners, and the board of directors, has strengthened Saurashtra Cement Limited, enabling us to leverage our position and simplify operations for our valued channel partners and customers. The merger will facilitate brand extensions, an enhanced product portfolio, and ultimately yield positive results for end customers.
This session fostered an environment of openness and transparency, enabling constructive dialogue between our channel partners and the company. It served as a crucial platform to address concerns arising from the merger and discuss future prospects.
Another highlight of the conclave was the distribution of prizes to the winners of the ‘Rang De Dukaan’ contest which was conducted at the end of the last year. The contest focused on decoration of shops and offices with merchandise and innovative ideas. The top three winners and recipients of special and consolation prizes were honored for their outstanding decorations and contributions in strengthening our partnership.
The event served as platforms for Saurashtra Cement Limited to explain the merger and showcase the organization’s future outlook, dispelling any ambiguities surrounding the transition. They also provided an opportunity for the company to express gratitude to the channel partners who have played a pivotal role in its significant growth over the years. The Business Conclave was a memorable occasion that emphasized Saurashtra Cement Limited’s dedication and allegiance to its partners and the industry as a whole.
The first ‘Business Conclave’ post-merger for Saurashtra Cement Limited was a resounding success. It effectively communicated the company’s future plans and dispelled any uncertainties surrounding the merger. The event also celebrated the accomplishments and commitment of our channel partners, who have been instrumental in driving our growth and success. As we move forward, Saurashtra Cement Limited remains steadfast in its dedication to fostering strong partnerships and contributing to the industry’s advancement.
Post the Town Hall, the channel partners were recognized and rewarded with gold and silver awards for their dedicated performance in promoting and selling our products in their respective markets.
