Elections are the cornerstone of democracy and when they matter for a nation of 1.4 billion people like India, they transform into a social festival.
This grand event allows citizens to raise their voices, form opinions, express hopes & aspirations and ultimately shape the nation’s destiny
It stands as one of the largest democratic events worldwide
Television, being one of the most effective medium, captures a wide array of public and political opinions, making it a prime platform for business and brand promotions through commercial ads, especially on news channels. In Gujarat, News18 Gujarati is among the most-watched regional news channels.
Recognizing the potential of this vast audience, we strategically participated with TV ads for our ‘Hathi Prime’ premium cement variant as a ‘Co-Powered Sponsor’ on numerous electoral programs. These included popular shows like ‘Chai pe Charcha’ and ‘Mahasangram,’ over a span of 45 days. Our ads featured in various formats such as Fixed Commercial Time (FCT), J-bands,and headline logos. This comprehensive approach ensured maximum visibility and engagement with the audience.
Our involvement in these electoral programs was well-received across networks, influencers and customers. The strategic placement of our ads during these highly viewed programs helped us reach a broad and diverse audience, enhancing our brand recognition and connecting with potential customers on a deeper level.
In conclusion, participating in the electoral coverage on News18 Gujarati provided a unique and effective platform to promote ‘Hathi Prime’ premium cement.