In the wake of its merger with Gujarat Sidhee Cement Limited (GSCL) in March 2023, Saurashtra Cement Limited (SCL), the flagship company of The Mehta Group in India, has embarked on a transformative journey.
Renowned across Gujarat, Saurashtra Cement Limited (SCL) has been a stalwart in the cement industry since 1956, marketing products under the trusted brand names of ‘Hathi Cement’ and ‘Sidhee Cement’, as well as ‘Snowcem Paints’ for its paint division.
SCL’s commitment to being the most reliable cement brand in Gujarat has been unwavering, evidenced by a diverse product range, including OPC, PPC and PSC, distributed through a robust dealer network served by strategically located plants in Ranavav and Sidheegram.
Last year, in June 2023, the company introduced a new dimension to its portfolio with the launch of ‘Hathi Wall Putty’, featuring two variants – Coarse Putty and Fine Putty.
Boasting of superior quality, the wall putty ensures strong bonding, extensive coverage and impeccable whiteness.
In a strategic move to adapt to evolving market dynamics, in October 2023, SCL revamped the packaging of its cement brands, Hathi Cement and Sidhee Cement, across all variants of OPC, PPC and PSC. The objective was to infuse a sense of freshness into the existing packaging and align it with contemporary design trends.
However, the highlight of SCL’s recent endeavors is the unveiling of ‘Hathi Prime,’ a premium variant in the cement category, introduced in November 2023. Launched amidst a celebration attended by channel partners and their families, Shri Randhir Singh, Director (Marketing & Sales), unveiled this groundbreaking product. Crafted by quality experts using a unique blend of raw materials, ‘Hathi Prime’ is poised to revolutionize the construction industry, offering easier, faster and more efficient concreting, resulting in stronger and more durable structures.
The ‘Prime’ logo, characterized by a distinctive typography enclosed in a box and a diamond element, emphasizes the premium quality of the product, symbolizing strength and superiority.
Marketed with the tagline “Supreme Cement for Superior Construction”, ‘Hathi Prime’ boasts an attractive and eco-friendly packaging that aligns with the principles of enhanced performance and sustainability.
Competitively priced within the premium category, ‘Hathi Prime’ stands out as a superior alternative to Ordinary Portland Cement (OPC), addressing the flaws observed in the lifecycle of structures constructed with traditional OPC concrete. Reflecting the current trend in the construction industry, ‘Hathi Prime’ is a blended cement, aligning with environmental considerations and supporting sustainability causes.
As SCL forges ahead, the launch of ‘Hathi Prime’ underscores its commitment to innovation and customer- centricity within the cement market.
Positioned as a game-changer for the construction industry, ‘Hathi Prime’ reflects SCL’s dedication to serving its customers with enthusiasm, ensuring a continued upward momentum within the dynamic and ever-evolving cement industry.