Hathi Cement Leaves a Lasting Imprint at SPL Season-3.
The Saurashtra Premier League (SPL) Season-3, held in the vibrant city of Rajkot, turned out to be a cricketing spectacle like no other. With Hathi Cement as the Official Sponsor (Partner) of the Saurashtra Cricket Association – Rajkot, the event not only celebrated the spirit of T20 cricket but also marked the beginning of a remarkable partnership.
A Cricket Extravaganza
Eleven matches, played from the 23rd to the 31st of August 2023, brought together cricket enthusiasts from all corners of the region. The Rajkot Khandheri Cricket Stadium served as the stage for these electrifying clashes, with the final showdown on the 31st of August featuring the Kutch Warriors and the Gohilwad Gladiators.
A Clash of Titans: The Teams
The tournament featured five teams from the Saurashtra region, all under the banner of the Saurashtra Cricket Association:
1. Halar Heroes: The reigning champions from 2022, who carried the legacy of their previous win with pride.
2. Gohilwad Gladiators
3. Sorath Lions
4. Zalawad Royals
5. Kutch Warriors: The current champions of the 2023 season, emerging as the team to beat.
An Audience of Millions
The reach of SPL-2023 extended far and wide, thanks to its broadcast on JIO Cinema. The tournament reached a staggering 2.5 million viewers, with video views exceeding 6.1 million. With more than 2600 seconds of Hathi cement advert on JIO cinema as TVC-FCT and an Aston band along with Live Broadcast from the Hathi guest box on JIO Cinema.
Branding Excellence
Hathi Cement’s presence was unmissable throughout the event, starting from the stadium branding, LED Perimeter boards (now extended to 30 balls), and giant LED screens. The brand also secured four overs of exposure on the giant LED screen and digital sight screen during each match, ensuring that every boundary and milestone was celebrated in style. The partnership included prominent visibility through logo placement on the lead helmets and caps of all five team players, as well as video rights and image rights for team players. Hathi Cement’s representatives were an integral part of all 11 match ceremonies, adding to the grandeur of the occasion.
Honouring Excellence:
The ‘Hathi Cement Mazboot Player of the Day’
Hathi Cement celebrated excellence on the field by awarding a prize of Rs 10,000 for the ‘Man of the Match’ in every game. The title, ‘Hathi Cement Mazboot Player of the Day,’ became a coveted accolade.
Innovative Integrations and Celebrations
Hathi Cement didn’t just limit itself to traditional branding. It introduced the ‘Hathi Six’ concept, celebrating every sixer hit in the tournament. The brand’s integration in social media posts added another layer of excitement for the online audience.
A Grand Vision Realized
The partnership between Hathi Cement and the SPL Season-3 marked the realization of a grand vision – one that celebrated cricket, community, and collaboration. It was a testament to the brand’s commitment to sports and its recognition of cricket as a unifying force.
As the sun set on the final match, and the Kutch Warriors emerged victorious, Hathi Cement’s presence at SPL Season-3 left an indelible mark on the hearts and minds of both cricket enthusiasts and brand connoisseurs. It wasn’t just a sponsorship; it was a celebration of cricket, cemented in a legacy that will be remembered for years to come.
