Rang De Dukaan, held between 5th Sept and 15th Oct, 2022, ensured that the festive period was utilised to the fullest by introducing in-shop branding, painting, signages and other options to ensure optimal visibility.

To support our dealers in the contest, we distributed the Rang De Dukaan Kits to everyone. This kit included a variety of unique point-of-sale materials (POSM) such as a water jug, a foldable stool, a stainless steel mobile stand, stationery kit, caps, t-shirts, buntings, danglers, pens and pads, as well as GST information brochures. It was also important for us to include safety messages on cards, utility stickers and shelf strips.

The contest encouraged our dealers to decorate their shops in an unique and creative way with an array of our brand materials alongwith balloons, ribbons and lighting giving their shops a special touch.

Innovative displays by the dealers

The participants were judged on their creative ability as well as the strategic placement of the branding supplies, their use of shop space and the overall brand visibility. We were thrilled to see all the creative efforts put into the decorations and it was quite a challenging task to pick out the winner, from all of the wonderful designs!

A range of prizes were offered to the winners, which included a high-end laptop as the first prize, a refrigerator as the second and a smartphone for the third place along with multiple consolation prizes.

We are immensely proud and grateful to our dealers for their hard work, dedication, support and enthusiasm. We look forward to working together and making more incredible things happen!

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