Snowcem Paints – On the Path of Progress and Growth
.The acquisition of Snowcem has helped us to both diversify our product portfolio and expand our presence across India. Within one year, we made considerable progress through various brand building and marketing activities. To further boost sales of the paint division, we focused on strengthening relationships with influencers by offering incentives and festival gifts.
Attractive Offers for Dealers and Painters
We introduced various schemes for the promotion of Snowcem paints with major focus on channel partners
and the painters’ fraternity. As a result, we were able to make inroads for the brand into targeted markets.
“Gold Rush” Scheme for Dealers
Under this scheme, we offered amazing rewards to our dealers with a chance to win gold vouchers worth up to Rs.30,000 with the purchase of Snowcem products.
“Diwali Ke Baad Bhi Diwali” Scheme for Painters
We launched this scheme for painters after Diwali, which was earlier valid till 31st December 2021, but was subsequently extended till 31st January 2022. In this scheme, we offered exciting gifts and rewards to painters on purchase of Snowcem liquid paints (both interior and exterior) between the value slabs of Rs.5,000 and Rs.25,000.
These schemes enabled us to drive more sales of Snowcem products, leading to increased confidence among networks and influencers.
