Merging Perspectives with Manthan, a conclave for market organisers.
In a bid to foster idea generation and strengthen connections, we recently hosted the Market Organizer’s Conclave, named ‘Manthan,’ at a prestigious resort in Diu on June 6th, 2023. This annual event serves as a valuable platform to conect with our esteemed Market Organizers, who play a vital role in our channel links. The objective of Manthan is to address their concerns, gather feedback, and cultivate productive relationships. The conclave kicked off with a dynamic brainstorming session, setting the stage for collaborative discussions and alignment of goals amongst all participants.
Throughout the conclave, we showcased our marketing efforts from the past year upto May 2023, while outlining our upcoming plans for the current financial year. The brainstorming session provided holistic feedback on the company’s approach, enabling valuable course corrections. Shri Randhir Singh, Chief Sales & Marketing Officer, delivered an inspiring address, highlighting the strategic focus on blended cement, trade sales, and the exploration of new horizons for expansion alongside our existing consumer base.
A lively question-and-answer session followed, engaging and intriguing all attendees by providing glimpses of the company’s future prospects and its unwavering commitment to channel partners and customers.
One of the most noteworthy moments of the conclave was the surprise launch of our latest product, ‘Hathi Wall Putty.’ This venture marks the first addition to our portfolio beyond cement. The significance of unveiling this product in front of our Market Organizers cannot be overstated, as they serve as integral partners in our distribution and sales network. Their loyalty, commitment, and industry experience over the years make them the perfect audience for this milestone.
The grand launch of Hathi Wall Putty was conducted by Shri Kokil Vora, Sr. Vice President (Sales), and was proudly unveiled by Shri Randhir Singh, Chief Sales & Marketing Officer, in the presence of an enthusiastic audience. The stage showcased bags of Hathi Wall Putty, featuring two variants, coarse and fine putty, in various sizes. Shri Kokil Vora presented detailed information on the product’s features, generating excitement and appreciation among the Market Organizers and channel partners.
The Market Organizers expressed their delight with the surprise launch, commending the company’s vision and operational excellence. Recognizing the immediate potential of the new product, several Market Organizers were appointed as putty distributors due to their eagerness to venture into the putty business while leveraging their existing customer base.
Manthan 2023 proved to be a resounding success in empowering our Market Organizers and fostering collaborative relationships. The conclave provided an invaluable platform for discussions, feedback, and strategic alignment. The surprise launch of Hathi Wall Putty marked a significant milestone, highlighting our company’s commitment to innovation and expansion. We extend our gratitude to our Market Organizers for their unwavering support, and we are confident that their expertise, coupled with our new product offering, will pave the way for mutual success and growth in the years to come.